Branding | logo design

A logo is simply a icon or symbol that indentifies your business, service or product in it’s simplest form.
A good logo should be simple in form, distinctive, easily recognized, memorable, timeless, versatile and appropriate in conveying the intended message. A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. 

Let’s clarify the difference differences between your brand, brand identity and logo.

What is a logo?

A logo identifies a business in its simplest form via the use of a mark or icon.

What is brand?

The perceived emotional corporate

image as a whole.

What is identity?

The visual aspects that form part of the overall brand.

Let’s work together.

Beautiful, effective visual solutions that stand out and make a difference.