The Client


Jimmy’s Pub & Grill and the Creston Hotel is a historic hotel and pub located in the beautiful Creston Valley. Jimmy’s Pub and Grill boast a diverse menu that features greek dishes that reflects the family owned heritage, as well as one of the most beautiful and unique patios in the Kootenays with its massive post and beam Pergola that is built around large, mature fruit trees creating a intimate/cozy backyard home experience with expansive views of the Skimmerhorn mountains and the valley.

The challenge

The challenge was to create a re- brand identity based on the original Jimmy’s pub logo. The new identify had to evoke a warm, yet crisp, vibrant energy that reflects the atmosphere when arriving. The new identity needed to represent both the pub & grill and the hotel simultaneously. We needed to create something memorable, as well as interesting that could be implemented on apparel, swag, signage, menus and marketing collateral.

the solution

The solution was to create a brand Identity that is vibrant, dynamic and elegant. The name Jimmy’s is used as the focal point to focus on the friendly, warm environment that is exemplified by the owners and their staff. The elegance of the white on black reflects the rich and vibrant yet warm atmosphere that greets you upon entering the space.


After our initial meetings and discussion Splash new exactly what we were looking for and worked closely with the partners throughout the process to create a dynamic new facelift for our brand identity. We are extremely happy the results.


Partner, Jimmy’s Pub & Grill/Creston Hotel

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