ARCTIC^® APPLE FRESH SLICES

Branding Identity | Packaging

Arctic Apple is a Non-Browning, Pre-packaged, fresh sliced Apple from Okanagan Specialty Fruits. Arctic® Apple Fresh Slices are a unique innovative apple, that keep their orchard-fresh taste longer, offering an unparalleled “just-picked” eating experience.It was our challenge to create a package for the 5oz. and 10oz. bags that stood out from the competition on shelves and in marketing material. The solution was a package that embodies the look and visual texture of fresh, crisp, and colourful apples while being vibrant and memorable to the consumer while showing off the actual apple with a transparent window. The packaging backside is both informative and embraces the products development.